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You are here:Home»News»Canon to focus on print service opportunity at drupa
Monday, 12 March 2012 08:02

Canon to focus on print service opportunity at drupa

Written by  Graphic Display Community
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Imaging solutions major Canon is to use its significant presence at the forthcoming drupa event to focus on helping print service providers identify new market opportunities.
The Canon stand which incorporates Océ, a Canon Group company, will showcase customer success stories, introduce new industry research, highlight innovative print applications and illustrate new ways in which customers can enhance their businesses.

The stand will feature four different zones: one for external print service providers, one for internal print departments, one that showcases Canon’s added value services such as the Essential Business Builder Program and one focused on growth areas such as cross media and photo print. Whether a customer’s focus is on cutting costs, exploring new business areas or seeking inspiration from real-life examples, Canon’s stand aims to provoke thought and inspiration amongst visitors.

The full range of Canon and Océ technology will be on shown and visitors will have access to a broad portfolio of professional print technologies and solutions, from image capture through to output.

Throughout the show, Canon will be running a series of business seminars focused on giving customers the chance to see a more complete view of their business and their marketplace, to enable them to identify new opportunities to increase profitability and enhance their business performance.

canon_drupastandplanlores“Canon’s focus at drupa will be on helping our customers to see the bigger picture by providing them with research and insight into what is important to their customers,” says David Preskett, European Professional Print director, Canon Europe. “Our goal is to help them better understand their customers and with our unmatched portfolio, our confidence in the future of print and our investment in helping our customers to develop their businesses, we’re uniquely positioned to do that.”

A further source of inspiration for visitors to the stand will be the latest in Canon’s series of Insight Reports, the full details of which will be revealed to customers at drupa.420 print buyers across 18 European countries were interviewed to gain a greater understanding of their purchasing requirements, their expectations of a print provider and their views on the importance and value of print in the current and future communications mix. With access to this intelligence, Canon’s customers will be able to make informed decisions about how better to support their existing customers and the best approach to take to win new business.

Visitors will also have the opportunity to find out about the new Canon Essential Business Builder Mentoring Program, where independent industry experts work with print businesses to support them in achieving their long-term goals. Mentors will offer structured advice and practical support in areas such as developing a business plan, introducing a new print service offering, improving marketing, seeking out new sales channels, handling internal finance issues, managing staff and more.

www.canon.co.uk/drupa

www.drupa.com





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