Chiverton will report to managing director Neil Felton and draw on nearly 10 years of business to business event experience in her new role. Most recently she was exhibition sales director on Dubai-based GulfPrint & GulfPack – a flagship sector event in the Middle East region with a satellite programme of conferences and workshops.
Prior to this, Chiverton gained event experience with EMAP Communications working on the leading event for the recycling and waste management sector, giving her insight into the environmental issues that also concern FESPA’s global print community. Her earlier career was in publishing, where she occupied a series of sales management positions across business and consumer publications.
FESPA Digital 2012 (Barcelona, Spain, February 21-24, 2012) will occupy much of Chiverton’s time initially as she explores areas of potential development for exhibitors and visitors. She will, says FESPA, also work with exhibitors to ensure that they access all relevant services from the federation, while also assessing ways of developing the event so that it continues to reflect the wider business development opportunities now available to wide-format print service providers.
Felton says: “Three months into my role as managing director, I see the creation of this specific business development role as an important step for FESPA’s continued development. Our portfolio of global events has grown – and continues to grow – rapidly. We have a full international calendar of educational events such as our Global Summits and Conferences.
“We are operating in a dynamic and competitive market where our exhibitors and sponsors justifiably have high expectations of FESPA, and our ability to match their needs with appropriate products and services. Geraldine has the experience, market knowledge and personal qualities to build on FESPA’s success to date, developing our proposition to exhibitors and visitors in ways that add value for them and that reflect the ongoing evolution of the markets in which they operate.”
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